to bring augmented reality to the convicts turned colonists on the labels. “Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia,” the company stated. We know that our 19 Crimes wine lovers also highly index as consumers of. The brand plays off the “19 crimes” of the British Empire for which the penalty was “punishment by transportation” to Australia. UBS has cut its treasury Wine fiscal 20 earnings per share by 5 per cent and 14 per cent respectively. John Boyle O’Reilly described a prison transport from Great Britain to a prison colony in Australia, from which the convict, also a poet, promptly escaped to America. Easily recognizable by its labels depicting antiquated mugshots, The Australian Wine Brand owned by Treasury Wine Estates, partnered with rapper and songwriter Snoop Dogg to further the. Get the edge with AM and PM briefings, plus breaking news alerts in your inbox. Lesser-known faces also grace the brand’s bottles. The brand’s website touts another celebrity connection - a planned issue of a red blend and a “Cali Rose” connected to entertainer Snoop Dogg. Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation,” stated John Wardley, Treasury Wine Estates vice president for brand marketing. Wine Innovations in both 20 for our first California wines with global icon, Snoop Dogg. “The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the No. UBS analyst Shaun Cousins said the 19 Crimes label, whose brand ambassadors include US rapper Snoop Dogg, was an important brand for recruiting customers to the wine category, but it was now operating in a more challenged external environment led by a decline in the US10-15 bottle segment. Treasury also owns Napa Valley-based brands Beringer, BV, Sterling and Stags’ Leap. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers. Sarah Featherstone, 19 Crimes Brand Manager at Treasury Wine Estates, says: Halloween is one of the biggest dates in the calendar for drinks retail, and is a key sales period for 19 Crimes. So let me tell you a little of their stories. Marquee Brands is a leading global brand owner and marketer. But, do you know the stories of those that feature on the 19 Crimes wine labels No They were real people, each who had their lives changed by being transported to Australia for their crime. What better way to tell their authentic stories than hearing it through their voice?” Alterman said of the living labels concept.Martha Stewart is the latest celebrity to be featured on Treasury Wine Estates’ 19 Crimes wine labels. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. You can see this for yourself by downloading The Living Wine Labels app. Augmented Reality is an exciting technology, giving us the unique opportunity to let these historic criminals-turned-colonists tell their own stories in a way that. Instead of a face talking off the bottle, Snoop now jumps right off the bottle and answers any questions his fans would like to ask.”Īlterman described Snoop Dogg as “an entertainment and California icon who embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity.”ġ9 Crimes wine labels are known for telling a story of real British convicts who were transported to Australia as punishment for comitting one of 19 crimes. Launched in 2012, 19 Crimes is currently the UKs favourite supermarket wine. A very popular bottle to get is the Snoop Dogg wine. “The interactive web-based augmented reality allows consumers to interact with Snoop without downloading an app. Since its introduction in 2012, 19 Crimes has made quite an impression with their unique labels and storytelling. “We were able to launch the next evolution of AR wine labels with ‘Ask the Doggfather’,” Ming Alterman, Brand Director of 19 Crimes the brains behing 19 Crimes augmented reality, explained. Treasury Wine Estates-owned 19 Crimes has added to its array of augmented reality (AR) experiences with a holographic Snoop Dogg, who “jumps right off the bottle” to answer customers’ questions about his Snoop Cali Rosé.
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